MRR by plan
Monthly recurring revenue, stacked by plan.
Recorra Labs · subscription analytics
Recurring revenue, explained.
MRR movements, churn, net revenue retention, LTV:CAC and cohort curves for a fictional B2B SaaS. Every figure is generated from a seeded subscription ledger.
MRR movements
New and expansion above the line, contraction and churn below.
Churn
Monthly logo churn vs. gross revenue churn.
LTV : CAC by plan
LTV from 3-month ARPA and logo churn, 80% gross margin.
Cohort retention
Share of each signup month still active (or paying) N months later.
Plan breakdown
Latest month of the selected period.